The
Crazy Ones” music video from visionary director Tony Petrossian is now complete
and can be viewed on YouTube or on Petrossian’s website. This is the first music video for EMI Music’s
newest rock band, Stellar Revival. Petrossian’s prior works include videos in
the rap world for artists such as DMX, Ludacris, and Master P and rock artists like
Rise Against, Taking Back Sunday and Slipknot. Aside from bands, Petrossian
also directs TV spots for global brands like McDonald’s, Nike and Coca Cola.
“The
Crazy Ones” music video employs Petrossian’s mastery of visual illusions and
his keen storytelling sense to harness the raw energy of Stellar Revival’s
rebellious musical grit. An elaborate digital shattering of a glass wall visually
and emotionally punctuates the project and in many ways alludes to Stellar
Revival breaking out as a band onto a bigger stage.
“Working
on music videos allows me to write ideas that really resonate with me on a
personal level,” said Petrossian, “The imagery in this video captured the
visceral emotion of the song for me. It represents a sense of there being no
containment.” Petrossian’s projects have been seen by billions of people
worldwide while garnering nearly half-a-billion combined views on YouTube
alone. “I love music videos and I will
always do them because they empower the director to create visual and story
concepts from the ground up and shepherd them to fruition. This experience fires me up to do more videos.”
His
success directing music videos has helped fuel a quickly blossoming commercial
directing career. And Petrossian
recently signed to the commercial division of Hollywood production company
Rhythm + Hues. “I was hooked up with a
stretch of commercial projects and when I came up for air I realized it was
time for a music video again,” reveals Petrossian.
Primary
production on the music video for Stellar Revival’s first track from the
just-released debut album, Love, Lust,
and Bad Company through EMI Music North America, took place in downtown Los
Angeles earlier this year. Petrossian
remained hard at work with his post-production team though the video’s delivery
date. This is typical of Petrossian as he prefers to work
closely with clients through every stage of production from idea conception to
final cut.
Keep
up with Tony Petrossian at www.TonyPetrossian.com or follow along
on Facebook (/TonyPetrossian) and Twitter (@DirectorTonyP). Stay in the loop about Stellar Revival at www.StellarRevival.com.
