Director Tony Petrossian’s first commercial since his move
to Rhythm + Hues Commercial Studios has been named the number one Visual
Effects / Animated Commercial of the Summer by the editors of SHOOT. The top honor is the latest
success for the Cape Cod Potato Chips spot which features an all-bird CG
version of iconic 80’s group Flock of Seagulls, performing the band’s biggest
hit to the delight of nearby beachgoer while he snacks on the chips.
The concept from GKV advertising in Baltimore was shot in Malibu with CG and post work completed in-house at R+H. It was an ideal first collaboration for Petrossian’s skillful storytelling and the award-winning VFX and animation company.
“I felt the spot was going to succeed or not based on the personalities of the CGI seagulls, so I had the team really focus on seemingly minute details of those digital stars, all the way down to the band’s microsecond reaction to one of the drummer’s cymbals falling over after a rough pecking,” reveals director Tony Petrossian. “This honor confirms we were all pointing in the right direction and is a big win for the teams at Rhythm + Hues and GKV.”
The commercial, part of the first Cape Cod campaign to
include television and digital media, garnered has also been featured in the
mainstream media including The New York Times and Forbes along with trade
journals like AdWeek.
Since the spot’s debut, Petrossian has been tapped to direct
a McDonald’s commercial, which aired during the Olympics, as well as upcoming
spots for Key Bank and another GKV project, plus he has been tagged to
introduce a new mobile phone from a global mobile technology company.
Tony Petrossian is a visionary commercial and music video
director who has worked with top talent and brands across the globe. His
mastery of visual illusions combined with a keen storytelling sense have
garnered him clients ranging from Nike, Subway and Sony Ericsson to artists
including Ludacris, Rise Against, Slipknot, DMX and Taking Back Sunday. His
experience and body of work in the US and worldwide have made director Tony
Petrossian an internationally sought-after helmer.
For more information about Tony Petrossian visit http://www.TonyPetrossian.com.
