Director Tony Petrossian’s
latest project once again teams the visionary commercial and music video
director with McDonald’s for a new commercial promoting the global brand’s
McCafé Real Fruit Smoothies. This is the
second time Tony Petrossian has been tapped to direct a McDonald’s spot after
the success of his prior work, with this latest commercial also jumping from
ethnic markets to national airtime including during the Olympic broadcast.
In the spot, a young trio on
a sunny walk enjoying McCafé Real Fruit Smoothies chance upon a idyllic field
populated with oversized fruit piñatas.
They bust them open with a joyful exuberance,
liberating whimsical showers of brightly colored confetti for them to bask in
while finishing their smoothies.
The concept from ALMA DBB advertising
in Miami was produced by Rhythm + Hues Commercial Studios in Los Angeles and
shot at The Disney Ranch in California with CG and post work completed in-house
at R+H. Director Tony Petrossian remained involved with the project through
delivery of the spot to the client.
Petrossian’s prior spot for McDonald’s
McCafé Real Fruit Smoothies featured teams of youths dressed all in white
enjoying a colorful game of paint-filled dodgeball. The current spot, like the last, was a
crossover hit for the brand that was promoted to national airings after
initially targeting ethnic audiences.
Petrossian’s current McDonald’s commercial also gained airtime during
NBC’s 2012 Summer Olympic coverage.
"It was a great feeling
to deliver a success to a mega brand like McDonald’s the first time around but
you can’t just skate through the next project…the bar gets raised," said
Petrossian. "Which is why I was
thrilled to have Rhythm + Hues Commercial Studios on my side this time
providing everything needed to realize our collective vision for this spot and
delivering another success for the brand."
This is Petrossian’s second project
with Rhythm + Hues Commercial Studios after R+H teamed Tony Petrossian with
Cape Cod Potato Chips earlier this year for a catchy commercial featuring an
all-bird CG version of iconic 80’s group Flock
of Seagulls.
Tony Petrossian is a
visionary commercial and music video director who has worked with top talent
and brands across the globe. His mastery of visual illusions combined with a
keen storytelling sense have garnered him clients ranging from Nike, Subway and
Sony Ericsson to artists including Ludacris, Rise Against, Slipknot, DMX and
Taking Back Sunday. Petrossian's groundbreaking work has earned numerous awards
and nominations. His experience and body
of work in the US and worldwide make him an
internationally sought-after helmer.
Watch the McDonalds “Pinata”
commercial at http://tinyurl.com/McPinatas.
For more information about Tony
Petrossian visit http://www.TonyPetrossian.com.
