Key Bank’s “Summer of Awards” promotion has wrapped up, but not before featuring a television commercial helmed by director Tony Petrossian. The collaboration between Tony Petrossian and Rhythm + Hues Commercial Studios for agency Campbell Mithun was created to help fuel that awareness that Key Bank was offering double rewards points to their loyalty program members during the summer.
The “Beachballs / Guy” spot directed by Tony Petrossian features a guy in a white limbo environment with a different beachball landing on him as the announcer calls out different banking activities he could get double rewards points for. By the end floor is coated in beach balls and viewers understand the benefit of signing up for the program.
“The goal of the spot was to clearly deliver the message through simple, clean imagery that also communicated that this was a summer program,” shares director Tony Petrossian. “Few things say summer more than a beachball, which made for a fun prop during production and a meaningful one for the viewers.”
The program turned out to be a big success for the client. "We're pleased with our customers' response to 'Summer of Rewards'," said Maria C. Coyne, executive vice president of the Consumer & Small Business Banking segment at KeyBank.
The concept from Campbell Mithun agency in Minnesota was produced by Rhythm + Hues Commercial Studios in Los Angeles and shot in L.A. as well with post work completed in-house at R+H. Director Tony Petrossian remained involved with the project through delivery of the spot to the client.
Petrossian’s prior work with Rhythm + Hues, which started a relationship with director Tony Petrossian earlier this year, includes a spot for McDonald’s McCafé Real Fruit Smoothies that ran during the NBC’s 2012 Summer Olympic coverage and a commercial for Cape Cod Potato Chips. The latter spot paid homage to '80's group Flock of Seagulls, was named ADWEEK's Ad of the Day, spawned a New York Times article, and wound up as SHOOT Magazine's #1 VFX Animation spot of the Summer.
Tony Petrossian is a visionary commercial and music video director who has worked with top talent and brands across the globe. His mastery of visual illusions combined with a keen storytelling sense have garnered him clients ranging from Nike, Subway and Sony Ericsson to artists including Ludacris, Rise Against, Slipknot, DMX and Taking Back Sunday. Petrossian's groundbreaking work has earned numerous awards and nominations. His experience and body of work in the US as well as throughout Asia, Europe and Russia make him an internationally sought-after helmer.
For more information about Tony Petrossian visit www.TonyPetrossian.com.
“The goal of the spot was to clearly deliver the message through simple, clean imagery that also communicated that this was a summer program,” shares director Tony Petrossian. “Few things say summer more than a beachball, which made for a fun prop during production and a meaningful one for the viewers.”
The program turned out to be a big success for the client. "We're pleased with our customers' response to 'Summer of Rewards'," said Maria C. Coyne, executive vice president of the Consumer & Small Business Banking segment at KeyBank.
The concept from Campbell Mithun agency in Minnesota was produced by Rhythm + Hues Commercial Studios in Los Angeles and shot in L.A. as well with post work completed in-house at R+H. Director Tony Petrossian remained involved with the project through delivery of the spot to the client.
Petrossian’s prior work with Rhythm + Hues, which started a relationship with director Tony Petrossian earlier this year, includes a spot for McDonald’s McCafé Real Fruit Smoothies that ran during the NBC’s 2012 Summer Olympic coverage and a commercial for Cape Cod Potato Chips. The latter spot paid homage to '80's group Flock of Seagulls, was named ADWEEK's Ad of the Day, spawned a New York Times article, and wound up as SHOOT Magazine's #1 VFX Animation spot of the Summer.
Tony Petrossian is a visionary commercial and music video director who has worked with top talent and brands across the globe. His mastery of visual illusions combined with a keen storytelling sense have garnered him clients ranging from Nike, Subway and Sony Ericsson to artists including Ludacris, Rise Against, Slipknot, DMX and Taking Back Sunday. Petrossian's groundbreaking work has earned numerous awards and nominations. His experience and body of work in the US as well as throughout Asia, Europe and Russia make him an internationally sought-after helmer.
For more information about Tony Petrossian visit www.TonyPetrossian.com.
